Marketing Issue 5 (2025)
ROLE OF INNOVATION MANAGEMENT IN ENSURING ECONOMIC STABILITY
Ismailov Dilshod Anvarjonovich, Akramova Aziza Abduvohidovna
Abstract
At the modern stage of economic development , the high volatility and complexity of economic systems necessitate the deep integration of innovative approaches into management practices . This study provides a comprehensive analysis of the systemic and institutional role of innovation management in ensuring economic stability . Particular attention is given to the strategic planning functions of innovation management , digital transformation , mobilization of scientific and technical potential , and enhancing the adaptive competitiveness of economic entities . 92
Innovation managementeconomic sustainabilitydigital transformationinnovation strategycompetitivenessknowledge -based economytechnological developmentadaptive managementУправление инновациямиэкономическая устойчивость
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