Marketing № 5 (2025)

FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT

Mirziyodova Gulnozaxon Ayubxon qizi

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Аннотатсия

This article explores the implementation of customer relationship management (CRM) systems in developed countries. The experiences of the USA, Japan, and Germany show the impact of CRM technologies on marketing effectiveness, customer loyalty, and service quality. The study analyzes opportunities and prerequisites for applying these systems in Uzbekistan, including infrastructure and digital literacy. Based on global practices, the paper offers recommendations tailored to national conditions. Findings aim t o assist domestic businesses in adopting innovative management strategies. 381

digital transformationCRM systemcustomer loyaltyinternational experiencemarketingservice qualityUzbekistanцифровая трансформацияCRM -системалояльность клиентов

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Иқтибос гирифтан

APA 7 
Mirziyodova Gulnozaxon Ayubxon qizi (2025). FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT. Marketing, (5).
GOST R 7.0.5 
Mirziyodova Gulnozaxon Ayubxon qizi FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT // Marketing. 2025. № 5.
BibTeX 
@article{qizi2025,
  author  = {Mirziyodova Gulnozaxon Ayubxon qizi},
  title   = {FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Mirziyodova Gulnozaxon Ayubxon qizi
TI  - FOREIGN PRACTICE OF DIGITAL CRM TECHNOLOGIES AND PROSPECTS OF APPLICATION IN UZBEKISTAN BUSINESS ENVIRONMENT
JO  - Marketing
PY  - 2025
IS  - 5
ER  -