Marketing Issue 5 (2025)

SOCIO-ECONOMIC MECHANISMS OF USING STRATEGIC MANAGEMENT APPROACHES IN THE DIGITAL ECONOMY

Saidqulova Firuza Farmonovna

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Abstract

This article comprehensively analyzes the socio -economic mechanisms of using strategic management approaches in the context of the digital economy. Strategic planning, innovative management approaches, and the integration of modern technologies are considered crucial factors for improving the effectiveness of the digital transformation process. The article also examines the current issues of digital 78 transformation and ways to solve them, using both domestic and international experience, as well as providing practical recommendations for improving socio - economic mechanisms. The research results demonstrate the potential for ensuring the sustainable development of the digital economy through the use of strategic management tools.

Digital economystrategic managementtransformationsocio - economic mechanismsdigital technologiesinnovative approachesUzbekistanenterprise managementdigital transformationstate strategy

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Cite

APA 7 
Saidqulova Firuza Farmonovna (2025). SOCIO-ECONOMIC MECHANISMS OF USING STRATEGIC MANAGEMENT APPROACHES IN THE DIGITAL ECONOMY. Marketing, (5).
GOST R 7.0.5 
Saidqulova Firuza Farmonovna SOCIO-ECONOMIC MECHANISMS OF USING STRATEGIC MANAGEMENT APPROACHES IN THE DIGITAL ECONOMY // Marketing. 2025. № 5.
BibTeX 
@article{farmonovna2025,
  author  = {Saidqulova Firuza Farmonovna},
  title   = {SOCIO-ECONOMIC MECHANISMS OF USING STRATEGIC MANAGEMENT APPROACHES IN THE DIGITAL ECONOMY},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Saidqulova Firuza Farmonovna
TI  - SOCIO-ECONOMIC MECHANISMS OF USING STRATEGIC MANAGEMENT APPROACHES IN THE DIGITAL ECONOMY
JO  - Marketing
PY  - 2025
IS  - 5
ER  -