Marketing Issue 5 (2025)

DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS

Salayeva Quvonchoy Rustam qizi

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Abstract

This paper explores the role of digital marketing in promoting the green economy, focusing on current trends and innovative strategies. It analyzes how companies use digital platforms to raise environmental awareness, promote eco-friendly products, and engage sustainable consumers. The study highlights tools such as social media campaigns, influencer marketing, SEO, and green content marketing as effective instruments for environmental communication. Results indicate that integrating sustainability values into digital marketing not only enhances brand reputation but also drives consumer behavior towards greener choices.

green economydigital marketingsustainabilityeco-brandingcontent marketingзелёная экономикацифровой маркетингустойчивостьэко-брендингконтент -маркетинг

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Cite

APA 7 
Salayeva Quvonchoy Rustam qizi (2025). DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS. Marketing, (5).
GOST R 7.0.5 
Salayeva Quvonchoy Rustam qizi DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS // Marketing. 2025. № 5.
BibTeX 
@article{qizi2025,
  author  = {Salayeva Quvonchoy Rustam qizi},
  title   = {DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Salayeva Quvonchoy Rustam qizi
TI  - DIGITAL MARKETING FOR THE GREEN ECONOMY: TRENDS AND INNOVATIONS
JO  - Marketing
PY  - 2025
IS  - 5
ER  -