Marketing Issue 5 (2025)

EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET

Samadov Askarjon Nishonovich, Shovdirov Toxirmalik Nafasovich

Read at source PDF

Abstract

This article analyzes the main directions of digital marketing, particularly its significance in B2B marketing and the digital technologies being applied in this field. The main goal of the research is to study digital marketing strategies and technologies in the context of B2B marketing and to identify existing opportunities and challenges through SWOT analysis. The literature review shows that scientific research on the use of digital technologies specifically in the B2B sector has not been sufficiently developed. This article aims to fill that gap.

Digital marketingB2B marketingSWOT analysisstrategic planninge-commerceartificial intelligenceЦифровой маркетингB2B-маркетингSWOT -анализстратегическое планирование

Metadata source: the journal's OAI-PMH archive · Sindex does not store the full text; it links to the source.

Cite

APA 7 
Samadov Askarjon Nishonovich & Shovdirov Toxirmalik Nafasovich (2025). EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET. Marketing, (5).
GOST R 7.0.5 
Samadov Askarjon Nishonovich, Shovdirov Toxirmalik Nafasovich EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET // Marketing. 2025. № 5.
BibTeX 
@article{nishonovich2025,
  author  = {Samadov Askarjon Nishonovich and Shovdirov Toxirmalik Nafasovich},
  title   = {EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Samadov Askarjon Nishonovich
AU  - Shovdirov Toxirmalik Nafasovich
TI  - EFFECTIVENESS OF USING DIGITAL MARKETING TOOLS IN THE B2B MARKET
JO  - Marketing
PY  - 2025
IS  - 5
ER  -