Marketing Issue 5 (2025)

SHAPING DIGITAL CHAINS OF VALUE CREATION BASED ON BLOCKCHAIN ​​TECHNOLOGY

Samadov Sevinchbek Dusbobo oʻgʻli

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Abstract

The use of modern technologies plays a crucial role in improving the efficiency and security of management in manufacturing and trade organizations. Blockchain technologies enable secure data storage, ensure transparency of operations, and reduce the need for intermediaries. This article examines the fundamentals of building digital value chains in the context of digital transformation and the digital economy.

business modelsdigital transformationdigital economyadded valuebusiness processesautomated systemбизнес -моделицифровая трансформацияцифровая экономикадобавленная стоимость

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Cite

APA 7 
Samadov Sevinchbek Dusbobo oʻgʻli (2025). SHAPING DIGITAL CHAINS OF VALUE CREATION BASED ON BLOCKCHAIN ​​TECHNOLOGY. Marketing, (5).
GOST R 7.0.5 
Samadov Sevinchbek Dusbobo oʻgʻli SHAPING DIGITAL CHAINS OF VALUE CREATION BASED ON BLOCKCHAIN ​​TECHNOLOGY // Marketing. 2025. № 5.
BibTeX 
@article{oʻgʻli2025,
  author  = {Samadov Sevinchbek Dusbobo oʻgʻli},
  title   = {SHAPING DIGITAL CHAINS OF VALUE CREATION BASED ON BLOCKCHAIN ​​TECHNOLOGY},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Samadov Sevinchbek Dusbobo oʻgʻli
TI  - SHAPING DIGITAL CHAINS OF VALUE CREATION BASED ON BLOCKCHAIN ​​TECHNOLOGY
JO  - Marketing
PY  - 2025
IS  - 5
ER  -