Marketing Issue 5 (2025)

IMPROVING THE EFFICIENCY OF IMPLEMENTING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE EDUCATIONAL PROCESS

Shoakhmedova Nozima Khairullaevna, Yusupova Dilbar Mirabidovna

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Abstract

This article explores ways to improve the efficiency of integrating artificial intelligence (AI) technologies into the educational process. It analyzes AIʼs potential in personalizing learning, automating educational tasks, and creating interactive environ ments. The positive impact of digital tools on education quality and accessibility is emphasized. The study reviews Uzbekistanʼs ongoing reforms and international practices, highlighting the importance of modernizing pedagogical approaches and implementing AI-based methods in education.

artificial intelligenceeducational technologiesdigital transformationpersonalized learningpedagogical methodsUzbekistanautomationискусственный интеллектобразовательные технологиицифровая трансформация

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Cite

APA 7 
Shoakhmedova Nozima Khairullaevna & Yusupova Dilbar Mirabidovna (2025). IMPROVING THE EFFICIENCY OF IMPLEMENTING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE EDUCATIONAL PROCESS. Marketing, (5).
GOST R 7.0.5 
Shoakhmedova Nozima Khairullaevna, Yusupova Dilbar Mirabidovna IMPROVING THE EFFICIENCY OF IMPLEMENTING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE EDUCATIONAL PROCESS // Marketing. 2025. № 5.
BibTeX 
@article{khairullaevna2025,
  author  = {Shoakhmedova Nozima Khairullaevna and Yusupova Dilbar Mirabidovna},
  title   = {IMPROVING THE EFFICIENCY OF IMPLEMENTING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE EDUCATIONAL PROCESS},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Shoakhmedova Nozima Khairullaevna
AU  - Yusupova Dilbar Mirabidovna
TI  - IMPROVING THE EFFICIENCY OF IMPLEMENTING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE EDUCATIONAL PROCESS
JO  - Marketing
PY  - 2025
IS  - 5
ER  -