Marketing № 5 (2025)

SCIENTIFIC AND THEORETICAL ASPECTS OF DEVELOPING ADAPTABLE (AGILE) AND GREEN MANAGEMENT

Umarov Bexzod Batirovich

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Аннотатсия

This article examines the theoretical foundations of Agile and green management, exploring their interrelation and integrated application in organizations. Agile promotes rapid adaptation and efficient management, while green management focuses on ecological sustainability and rational resource use. Their integration supports sustainable development across economic, social, and environmental dimensions. The article also highlights international experience and the prospects of implementation in the context of Uzbekistan.

Agile managementgreen managementsustainable developmentenvironmental efficiencyinnovative governanceUzbekistan experienceAgile -менеджментзелёный менеджментустойчивое развитиеэкологическая эффективность

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Иқтибос гирифтан

APA 7 
Umarov Bexzod Batirovich (2025). SCIENTIFIC AND THEORETICAL ASPECTS OF DEVELOPING ADAPTABLE (AGILE) AND GREEN MANAGEMENT. Marketing, (5).
GOST R 7.0.5 
Umarov Bexzod Batirovich SCIENTIFIC AND THEORETICAL ASPECTS OF DEVELOPING ADAPTABLE (AGILE) AND GREEN MANAGEMENT // Marketing. 2025. № 5.
BibTeX 
@article{batirovich2025,
  author  = {Umarov Bexzod Batirovich},
  title   = {SCIENTIFIC AND THEORETICAL ASPECTS OF DEVELOPING ADAPTABLE (AGILE) AND GREEN MANAGEMENT},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Umarov Bexzod Batirovich
TI  - SCIENTIFIC AND THEORETICAL ASPECTS OF DEVELOPING ADAPTABLE (AGILE) AND GREEN MANAGEMENT
JO  - Marketing
PY  - 2025
IS  - 5
ER  -