Marketing Issue 5 (2025)

THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE MANAGEMENT SYSTEM OF HIGHER EDUCATIONAL INSTITUTIONS

Бадалова Лола Борисовна

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Abstract

The article examines the theoretical and methodological foundations of the management system of higher education institutions. An analysis of the main management approaches applicable to the modern model of the university is carried out. The key principles and management tools corresponding to the conditions of digitalization, globalization and growing competition in the educational market are highlighted. The necessity of transition to a hybrid management model combining elements of acade mic autonomy, mark et orientation and network logic is substantiated.

managementhigher educationtheoretical approachesmethodologyuniversitystrategydigitalizationуправлениевысшее образованиетеоретические подходы

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Cite

APA 7 
Бадалова Лола Борисовна (2025). THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE MANAGEMENT SYSTEM OF HIGHER EDUCATIONAL INSTITUTIONS. Marketing, (5).
GOST R 7.0.5 
Бадалова Лола Борисовна THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE MANAGEMENT SYSTEM OF HIGHER EDUCATIONAL INSTITUTIONS // Marketing. 2025. № 5.
BibTeX 
@article{борисовна2025,
  author  = {Бадалова Лола Борисовна},
  title   = {THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE MANAGEMENT SYSTEM OF HIGHER EDUCATIONAL INSTITUTIONS},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Бадалова Лола Борисовна
TI  - THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE MANAGEMENT SYSTEM OF HIGHER EDUCATIONAL INSTITUTIONS
JO  - Marketing
PY  - 2025
IS  - 5
ER  -