Marketing № 5 (2025)

THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES

Солиева Гулбахор Ахмаджановна

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Аннотация

The article examines the transformation of tourism activities under the influence of digital technologies. It highlights key digital tools such as mobile applications, big data, artificial intelligence, and blockchain, which shape new formats of service, marketing, and communication. The study analyzes international and national case studies of digital innovation in tourism. It emphasizes the need for adaptation of tourism businesses to the digital environment.

digital transformationtourismdigital technologiessmart tourisminnovationцифровая трансформациятуризмцифровые технологиисмарт -туризминновации

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APA 7 
Солиева Гулбахор Ахмаджановна (2025). THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES. Marketing, (5).
GOST R 7.0.5 
Солиева Гулбахор Ахмаджановна THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES // Marketing. 2025. № 5.
BibTeX 
@article{ахмаджановна2025,
  author  = {Солиева Гулбахор Ахмаджановна},
  title   = {THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES},
  journal = {Marketing},
  year    = {2025},
  number  = {5}
}
RIS 
TY  - JOUR
AU  - Солиева Гулбахор Ахмаджановна
TI  - THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES
JO  - Marketing
PY  - 2025
IS  - 5
ER  -