Marketing № 11 (2025)

AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES

Ahmedova Rayhona Jasurbek qizi

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Аннотация

The article examines theoretical approaches to audience segmentation within marketing strategies in the fashion industry. The structure of the STP model is applied to explain the logical relationship between segmentation, targeting, and positioning stages. Demographic, psychographic, and technological segmentation criteria are identified under conditions of digital transformation. The effectiveness of strategies is supported through theoretical constructs and recent empirical sources. The need for segment -specific solutions is emphasized. Conclusions and recommendations are aligned with contemporary marketing frameworks.

marketing strategysegmentationSTP modelfashion industrytargetingpositioningdigital marketing. 629маркетинговая стратегиясегментированиемодель STP

Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.

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APA 7 
Ahmedova Rayhona Jasurbek qizi (2025). AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES. Marketing, (11).
GOST R 7.0.5 
Ahmedova Rayhona Jasurbek qizi AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES // Marketing. 2025. № 11.
BibTeX 
@article{qizi2025,
  author  = {Ahmedova Rayhona Jasurbek qizi},
  title   = {AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Ahmedova Rayhona Jasurbek qizi
TI  - AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES
JO  - Marketing
PY  - 2025
IS  - 11
ER  -