Marketing 11-son (2025)
INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES
Alimxodjayeva Nargiza Elshodovna
Annotatsiya
This article analyzes the role of marketing strategies in the internationalization of the fashion industry within a theoretical framework. Core marketing components — brand, product, price, distribution, and communication — are evaluated in terms of their adaptability in global contexts. Regional approaches are comparatively assessed, and a strategic structure is proposed based on a conceptual model. Content analysis and comparative methodology are applied. Based on the findings, the impact of digital techn ology integration on effectiveness is identified, and strategic recommendations are formulated.
fashion industrymarketing strategyinternational marketdigital communicationadaptationconceptual model. 512модная индустриямаркетинговая стратегиямеждународный рынокцифровая коммуникация
Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.