Marketing 11-сан (2025)

INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES

Alimxodjayeva Nargiza Elshodovna

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Аннотация

This article analyzes the role of marketing strategies in the internationalization of the fashion industry within a theoretical framework. Core marketing components — brand, product, price, distribution, and communication — are evaluated in terms of their adaptability in global contexts. Regional approaches are comparatively assessed, and a strategic structure is proposed based on a conceptual model. Content analysis and comparative methodology are applied. Based on the findings, the impact of digital techn ology integration on effectiveness is identified, and strategic recommendations are formulated.

fashion industrymarketing strategyinternational marketdigital communicationadaptationconceptual model. 512модная индустриямаркетинговая стратегиямеждународный рынокцифровая коммуникация

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Цитата алуу

APA 7 
Alimxodjayeva Nargiza Elshodovna (2025). INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES. Marketing, (11).
GOST R 7.0.5 
Alimxodjayeva Nargiza Elshodovna INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES // Marketing. 2025. № 11.
BibTeX 
@article{elshodovna2025,
  author  = {Alimxodjayeva Nargiza Elshodovna},
  title   = {INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Alimxodjayeva Nargiza Elshodovna
TI  - INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES
JO  - Marketing
PY  - 2025
IS  - 11
ER  -