Marketing Issue 11 (2025)
FACTORS OF EFFECTIVE DEVELOPMENT OF PRODUCTION POTENTIAL OF INDUSTRIAL ENTERPRISES
Allaeva Gulchekhra Jalgasovna
Abstract
The article examines the main factors that determine the effective development of the production potential of industrial enterprises. The concept of "production potential" is analyzed, and the categories of fixed assets, factors, and relationships between these concepts and production potential are defined. An improved scheme of factors for the formation and utilization of the production potential of industrial enterprises has been developed. The research results confirm that a complex system that includes both economic and production resources essentially embodies and simultaneously characterizes a company’s production potential. It is this complex that enables the company to maximize the efficiency of its production activities over a certain period of time.
production potentialindustryfixed assets of the enterpriseresourcesresource -based approachproduction factorseconomic efficiencyproduction subpotentialsenterprise economicsпроизводственный потенциал
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