Marketing № 11 (2025)

ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS

Mauzerov Jaxongir Ulugʻbek oʻgʻli

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Аннотация

This article evaluates the integration of marketing strategies into the management mechanisms of the railway transport system based on empirical and comparative analysis. Drawing from the cases of Europe, India, and Indonesia, it explores how marketing adapts to user needs, diversifies services, and improves system efficiency through digital solutions. Findings show that marketing plays a strategic role at the system -wide level of transport governance.

railway transportinnovation managementmarketing strategyuser experiencedigital servicessystem efficiencyжелезнодорожный транспортинновационное управлениемаркетинговая стратегияпользовательский опыт

Источник метаданных: OAI-PMH архив журнала · Sindex не хранит полный текст, а даёт ссылку на источник.

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APA 7 
Mauzerov Jaxongir Ulugʻbek oʻgʻli (2025). ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS. Marketing, (11).
GOST R 7.0.5 
Mauzerov Jaxongir Ulugʻbek oʻgʻli ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS // Marketing. 2025. № 11.
BibTeX 
@article{oʻgʻli2025,
  author  = {Mauzerov Jaxongir Ulugʻbek oʻgʻli},
  title   = {ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Mauzerov Jaxongir Ulugʻbek oʻgʻli
TI  - ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS
JO  - Marketing
PY  - 2025
IS  - 11
ER  -