Marketing Issue 11 (2025)

WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH

Nasritdinova Gulchexra Abdurashitovna

Read at source PDF

Abstract

This article provides a theoretical analysis of improving the efficiency of investment projects in the automotive industry based on marketing research. The study systematically examines the impact of digital transformation, innovative marketing approaches, and consumer behavior on investment decision -making. Based on international experience, the role of marketing information in investment activities and its importance in project planning and evaluation are identified. The findings indicate that the use of marketing research helps reduce investment risks, improve the quality 576 of strategic decisions, and ensure the sustainable development of the automotive industry.

automotive industrymarketing researchinvestment efficiencydigital transformationinnovationconsumer behaviorstrategic decisionsавтомобильная промышленностьмаркетинговые исследованияинвестиционная эффективность

Metadata source: the journal's OAI-PMH archive · Sindex does not store the full text; it links to the source.

Cite

APA 7 
Nasritdinova Gulchexra Abdurashitovna (2025). WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH. Marketing, (11).
GOST R 7.0.5 
Nasritdinova Gulchexra Abdurashitovna WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH // Marketing. 2025. № 11.
BibTeX 
@article{abdurashitovna2025,
  author  = {Nasritdinova Gulchexra Abdurashitovna},
  title   = {WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Nasritdinova Gulchexra Abdurashitovna
TI  - WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH
JO  - Marketing
PY  - 2025
IS  - 11
ER  -