Marketing Issue 11 (2025)

EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES

Sapayeva Nilufar Kadambayevna

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Abstract

The article investigates the effectiveness factors of marketing strategies used by textile enterprises in the B2B market. The main components of the strategy —digital integration, organizational capacity, innovation, customer relationship management, and po sitioning —have been identified and conceptually structured. It has been determined that these elements contribute to strategic effectiveness through a sequential and interlinked mechanism. A conceptual model has been developed to reflect the causal relatio nships among these determinants. Based on the findings, practical recommendations have been provided to enhance marketing performance in the B2B textile sector. 520

B2B marketingtextile enterprisesstrategic effectivenessdigital integrationinnovationcustomer relationship managementB2B-маркетингтекстильные предприятиястратегическая эффективностьцифровая интеграция

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Cite

APA 7 
Sapayeva Nilufar Kadambayevna (2025). EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES. Marketing, (11).
GOST R 7.0.5 
Sapayeva Nilufar Kadambayevna EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES // Marketing. 2025. № 11.
BibTeX 
@article{kadambayevna2025,
  author  = {Sapayeva Nilufar Kadambayevna},
  title   = {EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Sapayeva Nilufar Kadambayevna
TI  - EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES
JO  - Marketing
PY  - 2025
IS  - 11
ER  -