Marketing 11-нөмір (2025)
FEATURES OF DIGITAL MARKETING IN SMALL BUSINESS AND ENTREPRENEURSHIP
Касимова Фатима Тулкуновна, Джалилов Шерзод Кахрамонович
Аңдатпа
The article analyzes the rapid development of digital marketing in small businesses in Uzbekistan, highlighting its advantages and existing challenges. It examines the transformation of marketing tools under the conditions of a digital 57 economy, focusing on the growing use of SEO, contextual and media -contextual advertising, email marketing, social media marketing (SMM), and banner advertising. The study demonstrates that digital marketing enables small enterprises to reduce costs, expand sales volumes and reach target audiences more effectively. At the same time, issues such as insufficient digital infrastructure, limited digital literacy and lack of strategic planning are identified. The findings confirm that digital marketing has become a key factor in enhancing the competitiveness of small businesses.
digital marketingsmall businessSEOcontextual advertisingSMMemail marketinge-commercedigital transformationцифровой маркетингмалый бизнес
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