Marketing 11-нөмір (2025)

BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS

Усмонова Диёра Маҳмуд кизи, Нухритдинхаджаев Улугбек, Атаханов Асадбек

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Аңдатпа

This study examined key behavioral barriers in consumer decision -making. Emotional distortions, information overload, and cognitive shortcuts were identified as significant factors affecting purchase frequency and cost evaluation. Using regression 611 and correlation analysis, a weak link was found between rational assessment and actual consumer behavior. Emotional responses were shown to exert consistent influence on decisions even under high information exposure. It was concluded that incorporating behavioral variables into forecasting models and policy design enhances the understanding of consumer behavior in complex retail environments.

consumer behavioremotional biasinformation overloadcognitive barriersrational choicebehavioral economicsпотребительское поведениеэмоциональное искажениеинформационная перегрузкакогнитивные барьеры

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APA 7 
Усмонова Диёра Маҳмуд кизи, Нухритдинхаджаев Улугбек & Атаханов Асадбек (2025). BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS. Marketing, (11).
GOST R 7.0.5 
Усмонова Диёра Маҳмуд кизи, Нухритдинхаджаев Улугбек, Атаханов Асадбек BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS // Marketing. 2025. № 11.
BibTeX 
@article{кизи2025,
  author  = {Усмонова Диёра Маҳмуд кизи and Нухритдинхаджаев Улугбек and Атаханов Асадбек},
  title   = {BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Усмонова Диёра Маҳмуд кизи
AU  - Нухритдинхаджаев Улугбек
AU  - Атаханов Асадбек
TI  - BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS
JO  - Marketing
PY  - 2025
IS  - 11
ER  -