Marketing № 11 (2025)

EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE

Эргашходжаева Шахноза Джасуровна, Хасанов Ганишер, Сафаров Азизбек

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Аннотатсия

An empirical evaluation of the effectiveness of omnichannel strategies in e - commerce has been conducted in this article. Based on transactional data, consumer behavior patterns and interactions between online, offline, and mobile channels have been analyze d. Regression models were applied to identify key factors influencing customer engagement and sales performance. It has been shown that channel integration enhances operational efficiency and improves customer experience. The 661 findings can be used to inform managerial decisions and support the development of digital retail strategies.

omnichannel strategye -commercetransactional analysisconsumer behaviorchannel integrationdigital platformretailомниканальная стратегияэлектронная коммерциятранзакционный анализ

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Иқтибос гирифтан

APA 7 
Эргашходжаева Шахноза Джасуровна, Хасанов Ганишер & Сафаров Азизбек (2025). EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE. Marketing, (11).
GOST R 7.0.5 
Эргашходжаева Шахноза Джасуровна, Хасанов Ганишер, Сафаров Азизбек EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE // Marketing. 2025. № 11.
BibTeX 
@article{джасуровна2025,
  author  = {Эргашходжаева Шахноза Джасуровна and Хасанов Ганишер and Сафаров Азизбек},
  title   = {EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE},
  journal = {Marketing},
  year    = {2025},
  number  = {11}
}
RIS 
TY  - JOUR
AU  - Эргашходжаева Шахноза Джасуровна
AU  - Хасанов Ганишер
AU  - Сафаров Азизбек
TI  - EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE
JO  - Marketing
PY  - 2025
IS  - 11
ER  -