Marketing Issue 9 (2025)

THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY

Abidjonov Nodirbek Odiljon oʻgʻli

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Abstract

The study analyzes the role of artificial intelligence (AI) -based digital marketing strategies in enhancing the efficiency of e -commerce. The importance of AI technologies in improving user experience, personalizing purchasing processes, strengthening secu rity, and optimizing marketing costs is highlighted based on scientific sources and practical examples. The results indicate that AI tools play a significant role in increasing conversion rates, strengthening customer loyalty, and ensuring the sustainable development of trading processes. This work carries both theoretical and practical value for developing strategic approaches in companies.

e-commerceartificial intelligencedigital marketingpersonalizationuser experienceantifraud systemsconversion. 271электронная коммерцияискусственный интеллектцифровой маркетинг

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Cite

APA 7 
Abidjonov Nodirbek Odiljon oʻgʻli (2025). THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY. Marketing, (9).
GOST R 7.0.5 
Abidjonov Nodirbek Odiljon oʻgʻli THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY // Marketing. 2025. № 9.
BibTeX 
@article{oʻgʻli2025,
  author  = {Abidjonov Nodirbek Odiljon oʻgʻli},
  title   = {THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY},
  journal = {Marketing},
  year    = {2025},
  number  = {9}
}
RIS 
TY  - JOUR
AU  - Abidjonov Nodirbek Odiljon oʻgʻli
TI  - THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY
JO  - Marketing
PY  - 2025
IS  - 9
ER  -