Marketing 9-son (2025)

WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION

Ikramova Taxmina Latifovna

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Annotatsiya

The article examines the importance and ways of increasing the efficiency of marketing programs in the context of economic digitalization, with a focus on textile and garment enterprises. It is emphasized that marketing programs are a key tool for achievin g tactical business goals. The study shows that the application of automation, artificial intelligence, and digital technologies in modern textile production not only improves product quality but also reduces uncertainty and risks in marketing activities. The authors propose a multi -scenario approach to the development of marketing programs and highlight the potential for its digital implementation. 41

competitivenessdigital economymarketing programtextile industryautomationartificial intelligencescenario methodконкурентоспособностьцифровая экономикамаркетинговая программа

Metadata manbasi: jurnal OAI-PMH arxivi · Sindex toʻliq matnni saqlamaydi, manbaga havola beradi.

Iqtibos olish

APA 7 
Ikramova Taxmina Latifovna (2025). WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION. Marketing, (9).
GOST R 7.0.5 
Ikramova Taxmina Latifovna WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION // Marketing. 2025. № 9.
BibTeX 
@article{latifovna2025,
  author  = {Ikramova Taxmina Latifovna},
  title   = {WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION},
  journal = {Marketing},
  year    = {2025},
  number  = {9}
}
RIS 
TY  - JOUR
AU  - Ikramova Taxmina Latifovna
TI  - WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION
JO  - Marketing
PY  - 2025
IS  - 9
ER  -