Marketing Issue 9 (2025)
LEVERAGING INNOVATIVE MARKETING STRATEGIES IN RETAIL THROUGH DISTRIBUTED DATA AND KNOWLEDGE -BASED SYSTEMS
Karimova Nafisabonu Djamshidovna
Abstract
In today’s competitive retail landscape, innovative marketing strategies are essential. This paper explores how distributed data systems and knowledge -based technologies can enhance marketing effectiveness. By analyzing data from diverse sources and applyi ng AI -driven insights, retailers can better understand customer behavior and market trends. Knowledge -based systems enable personalized marketing and precise targeting. A distributed approach improves scalability, responsiveness, and security. The paper al so addresses data privacy challenges. In conclusion, leveraging advanced analytics and intelligent systems helps retailers gain a competitive edge and achieve sustainable growth.
innovative marketing strategiesretail industrydistributed dataknowledge -based systemscustomer engagementadvanced analyticscompetitive advantageинновационные маркетинговые стратегиирозничная торговляраспределённые данные
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