Marketing Issue 9 (2025)
FOREIGN EXPERIENCES OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN SMALL BUSINESS AND POSSIBILITIES OF APPLICATION IN UZBEKISTAN
Navruz -zoda Layli Baxtiyorovna
Abstract
This article analyzes the foreign experience of applying artificial intelligence (AI) technologies in small businesses and explores opportunities for their implementation in Uzbekistan . The study examines best practices from the USA, Germany , South Korea , India , Israel , and other countries , highlighting possible ways of adapting them to local conditions . The paper systematically identifies key challenges in introducing AI into Uzbekistanʼs small business sector , including infrastructure limitations , shortage of skilled professionals , financial constraints , and market differences . Finally , a roadmap and policy recommendations are proposed for the effective integration of AI in small business development . 91
artificial intelligencesmall businessdigital transformationforeign experienceinnovative developmentadaptationlocalizationискусственный интеллектмалый бизнесцифровая трансформация
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