Marketing Issue 9 (2025)

IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL

Rajapova Gulmira

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Abstract

The article examines the impact of digital technologies on retail trade and the significance of the ROPO model (Research Online, Purchase Offline). A comparative analysis of international practices (Germany, the UK, Poland, etc.) has been conducted, alongs ide an assessment of the potential for implementing the ROPO model in the context of Uzbekistanʼs retail market. A SWOT analysis was applied to identify the strengths, weaknesses, opportunities, and threats of the model.

retail tradedigital technologiesROPO modele -commerceomnichannel strategySWOT analysisрозничная торговляцифровые технологиимодель ROPOэлектронная коммерция

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Cite

APA 7 
Rajapova Gulmira (2025). IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL. Marketing, (9).
GOST R 7.0.5 
Rajapova Gulmira IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL // Marketing. 2025. № 9.
BibTeX 
@article{gulmira2025,
  author  = {Rajapova Gulmira},
  title   = {IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL},
  journal = {Marketing},
  year    = {2025},
  number  = {9}
}
RIS 
TY  - JOUR
AU  - Rajapova Gulmira
TI  - IDENTIFY OPPORTUNITIES FOR RETAIL'S VIEW ONLINE AND BUY OFFLINE (ROPO) MODEL
JO  - Marketing
PY  - 2025
IS  - 9
ER  -