Marketing Issue 9 (2025)

THEORETICAL AND PRACTICAL BASIS OF IMPLEMENTATION OF DIGITAL TECHNOLOGIES IN IMPROVING THE EFFICIENCY OF INVESTMENT PROJECT MANAGEMENT IN CHEMICAL INDUSTRY ENTERPRISES

Sabirov Oybek Shavkatbekovich, “ALFRAGANUS UNIVERSITY” nodavlat oliy taʼlim tashkiloti

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Abstract

The use of digital technologies in managing investment projects at chemical industry enterprises was examined. The effectiveness of projects was analyzed through the integration of Artificial Intelligence, IoT, Digital Twin, and Big Data. These technologie s were mapped to different stages of the project life cycle, and a conceptual management model was proposed. Based on the analysis, it was demonstrated that the comprehensive adoption of digital tools can improve production quality and resource efficiency. Practical recommendations were developed to enhance implementation in industrial project management.

investment projectchemical industrydigital technologiesmanagementartificial intelligenceIoTDigital TwinBig Data 229инвестиционный проектхимическая промышленность

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Cite

APA 7 
Sabirov Oybek Shavkatbekovich & “ALFRAGANUS UNIVERSITY” nodavlat oliy taʼlim tashkiloti (2025). THEORETICAL AND PRACTICAL BASIS OF IMPLEMENTATION OF DIGITAL TECHNOLOGIES IN IMPROVING THE EFFICIENCY OF INVESTMENT PROJECT MANAGEMENT IN CHEMICAL INDUSTRY ENTERPRISES. Marketing, (9).
GOST R 7.0.5 
Sabirov Oybek Shavkatbekovich, “ALFRAGANUS UNIVERSITY” nodavlat oliy taʼlim tashkiloti THEORETICAL AND PRACTICAL BASIS OF IMPLEMENTATION OF DIGITAL TECHNOLOGIES IN IMPROVING THE EFFICIENCY OF INVESTMENT PROJECT MANAGEMENT IN CHEMICAL INDUSTRY ENTERPRISES // Marketing. 2025. № 9.
BibTeX 
@article{shavkatbekovich2025,
  author  = {Sabirov Oybek Shavkatbekovich and “ALFRAGANUS UNIVERSITY” nodavlat oliy taʼlim tashkiloti},
  title   = {THEORETICAL AND PRACTICAL BASIS OF IMPLEMENTATION OF DIGITAL TECHNOLOGIES IN IMPROVING THE EFFICIENCY OF INVESTMENT PROJECT MANAGEMENT IN CHEMICAL INDUSTRY ENTERPRISES},
  journal = {Marketing},
  year    = {2025},
  number  = {9}
}
RIS 
TY  - JOUR
AU  - Sabirov Oybek Shavkatbekovich
AU  - “ALFRAGANUS UNIVERSITY” nodavlat oliy taʼlim tashkiloti
TI  - THEORETICAL AND PRACTICAL BASIS OF IMPLEMENTATION OF DIGITAL TECHNOLOGIES IN IMPROVING THE EFFICIENCY OF INVESTMENT PROJECT MANAGEMENT IN CHEMICAL INDUSTRY ENTERPRISES
JO  - Marketing
PY  - 2025
IS  - 9
ER  -