Marketing Issue 9 (2025)

THE ROLE OF EMPLOYEE COMPETENCE IN IMPROVING ECONOMIC INDICATORS IN COMPANIES

Sattarov Shuxrat Abugʻaffarovich

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Abstract

This article presents a scientific and practical analysis of the role of employee potential in improving companiesʼ economic performance. Human capital is assessed as a key strategic asset of a company, and its development is examined through KPI indicator s. Using the example of "Uzbekneftegaz" JSC, the relationship between employee efficiency and organizational economic performance is revealed. Based on the findings, practical recommendations are developed for integrating KPI systems, competency models, an d motivation mechanisms into corporate strategy.

human capitalKPIemployee potentialeconomic efficiencyHR analyticscorporate strategymotivationcompetency. 351человеческий капиталKPI

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Cite

APA 7 
Sattarov Shuxrat Abugʻaffarovich (2025). THE ROLE OF EMPLOYEE COMPETENCE IN IMPROVING ECONOMIC INDICATORS IN COMPANIES. Marketing, (9).
GOST R 7.0.5 
Sattarov Shuxrat Abugʻaffarovich THE ROLE OF EMPLOYEE COMPETENCE IN IMPROVING ECONOMIC INDICATORS IN COMPANIES // Marketing. 2025. № 9.
BibTeX 
@article{abugʻaffarovich2025,
  author  = {Sattarov Shuxrat Abugʻaffarovich},
  title   = {THE ROLE OF EMPLOYEE COMPETENCE IN IMPROVING ECONOMIC INDICATORS IN COMPANIES},
  journal = {Marketing},
  year    = {2025},
  number  = {9}
}
RIS 
TY  - JOUR
AU  - Sattarov Shuxrat Abugʻaffarovich
TI  - THE ROLE OF EMPLOYEE COMPETENCE IN IMPROVING ECONOMIC INDICATORS IN COMPANIES
JO  - Marketing
PY  - 2025
IS  - 9
ER  -