Marketing Issue 9 (2025)

THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS

Uzoqova Dilnoza Yusuf qizi

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Abstract

The article examines the role of digital marketing in shaping consumersʼ environmental awareness. Based on content analysis and comparative approaches, it discusses the effectiveness of social media, mobile applications, and interactive advertising in prom oting ecological values. The findings indicate that digital platforms significantly influence consumersʼ ecological attitudes and behavioral changes. The study also highlights the social importance of green marketing and the role of brands in fostering env ironmental culture through digital strategies. 189

digital marketingenvironmental awarenessconsumer behaviorsustainable developmentsocial mediainteractive contentecological valueseco - friendly productsdigital strategyenvironmental responsibility

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Cite

APA 7 
Uzoqova Dilnoza Yusuf qizi (2025). THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS. Marketing, (9).
GOST R 7.0.5 
Uzoqova Dilnoza Yusuf qizi THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS // Marketing. 2025. № 9.
BibTeX 
@article{qizi2025,
  author  = {Uzoqova Dilnoza Yusuf qizi},
  title   = {THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS},
  journal = {Marketing},
  year    = {2025},
  number  = {9}
}
RIS 
TY  - JOUR
AU  - Uzoqova Dilnoza Yusuf qizi
TI  - THE ROLE OF DIGITAL MARKETING IN FORMING ECOLOGICAL AWARENESS OF CONSUMERS
JO  - Marketing
PY  - 2025
IS  - 9
ER  -