Marketing Issue 1 (2026)

MARKETING STRATEGIES FOR ENTERING THE GLOBAL JEWELRY MARKET

Azizova Roxila Baxodir qizi

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Abstract

This article examines the current state of the global jewelry market, its development trends, and marketing strategies for entering international markets. The study analyzes the regional concentration of the global jewelry market, the market share of leadi ng countries, and key changes in the precious metals market. Particular attention is paid to market segmentation, brand positioning, pricing strategies, distribution channels, and the role of digital marketing tools in entering the global jewelry market. T he research findings indicate that successful market entry requires a systematic and adaptive marketing approach.

global jewelry marketmarketing strategiesmarket entryjewelry productsdigital marketingbrand positioning. № 1 -SON YANVA R202 6-YIL 215мировой рынок ювелирных изделиймаркетинговые стратегиивыход на рынок

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Cite

APA 7 
Azizova Roxila Baxodir qizi (2026). MARKETING STRATEGIES FOR ENTERING THE GLOBAL JEWELRY MARKET. Marketing, (1).
GOST R 7.0.5 
Azizova Roxila Baxodir qizi MARKETING STRATEGIES FOR ENTERING THE GLOBAL JEWELRY MARKET // Marketing. 2026. № 1.
BibTeX 
@article{qizi2026,
  author  = {Azizova Roxila Baxodir qizi},
  title   = {MARKETING STRATEGIES FOR ENTERING THE GLOBAL JEWELRY MARKET},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Azizova Roxila Baxodir qizi
TI  - MARKETING STRATEGIES FOR ENTERING THE GLOBAL JEWELRY MARKET
JO  - Marketing
PY  - 2026
IS  - 1
ER  -