Marketing № 1 (2026)
DEVELOPMENT OF GREEN TOURISM IN BUKHARA REGION BASED ON FOREIGN EXPERIENCES
Hafizov Abdulla Olimjonovich
Аннотация
This article substantiates that green tourism is a development model that combines economic, social, and cultural interests while maintaining ecological balance at the international level. As a general conclusion of foreign approaches, it is shown that the factor of success is not "copying a ready -made model," but adaptation to regional conditions. The study identifies such mechanisms as green certificates, environmental transport, community -based participation, digital management, and improving "tourist quality" as priority areas. At the end of the article, based on forecast indicators expected № 1 -SON YANVA R, 202 6-YIL 290 until 2030 (number of tourists, tourism income, share of green facilities, investments, employment and environmental load), the regional strategic importance of green tourism is scientifically highlighted.
green tourismsustainable tourismcommunity -based tourismgreen certificationgreen mobilitysmart tourismtourist flowзелёный туризмустойчивый туризмтуризм
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