Marketing Issue 1 (2026)

INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES

Hamroyev Bobir Shoyimovich

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Abstract

This article examines the economic mechanisms and significance of using innovative marketing strategies to enhance the competitiveness of food industry enterprises. As a result of the study, a conceptual model of an innovative marketing strategy for food e nterprises has been developed based on an integrated approach that combines artificial intelligence, big data analytics, and digital marketing tools. The directions for the practical application of the proposed strategic approaches in the food industry of Uzbekistan have been identified.

food industrymarketing innovationscompetitivenessartificial intelligencebig datadigital marketingcustomer relationship managementпищевая промышленностьмаркетинговые инновацииконкурентоспособность

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Cite

APA 7 
Hamroyev Bobir Shoyimovich (2026). INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES. Marketing, (1).
GOST R 7.0.5 
Hamroyev Bobir Shoyimovich INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES // Marketing. 2026. № 1.
BibTeX 
@article{shoyimovich2026,
  author  = {Hamroyev Bobir Shoyimovich},
  title   = {INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Hamroyev Bobir Shoyimovich
TI  - INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES
JO  - Marketing
PY  - 2026
IS  - 1
ER  -