Marketing № 1 (2026)

THE SIGNIFICANCE OF THE KPI SYSTEM IN IMPROVING THE EFFICIENCY OF PERSONNEL MANAGEMENT IN THE ACTIVITIES OF COMMERCIAL BANKS

Maksudov Zuxriddin Ziyovitdinovich, “Asaka bank”ATB Namangan BXM

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Аннотатсия

This article analyzes the role and importance of the KPI (Key Performance Indicators) system in improving the effectiveness of personnel management in the activities of commercial banks. The study examines modern approaches to human resource management in the banking system, existing problems in evaluating employee performance, and the possibilities of addressing these issues through the implementation of the KPI system. Using the example of a credit manager in a commercial bank, a KPI -based performance eva luation model is developed, and its practical application is demonstrated.

commercial bankspersonnel managementKPI systemlabor productivityhuman resourcesbanking managementincentive systemmanagement efficiency. № 1 -SON YANVA R202 6-YIL 553коммерческие банки

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Иқтибос гирифтан

APA 7 
Maksudov Zuxriddin Ziyovitdinovich & “Asaka bank”ATB Namangan BXM (2026). THE SIGNIFICANCE OF THE KPI SYSTEM IN IMPROVING THE EFFICIENCY OF PERSONNEL MANAGEMENT IN THE ACTIVITIES OF COMMERCIAL BANKS. Marketing, (1).
GOST R 7.0.5 
Maksudov Zuxriddin Ziyovitdinovich, “Asaka bank”ATB Namangan BXM THE SIGNIFICANCE OF THE KPI SYSTEM IN IMPROVING THE EFFICIENCY OF PERSONNEL MANAGEMENT IN THE ACTIVITIES OF COMMERCIAL BANKS // Marketing. 2026. № 1.
BibTeX 
@article{ziyovitdinovich2026,
  author  = {Maksudov Zuxriddin Ziyovitdinovich and “Asaka bank”ATB Namangan BXM},
  title   = {THE SIGNIFICANCE OF THE KPI SYSTEM IN IMPROVING THE EFFICIENCY OF PERSONNEL MANAGEMENT IN THE ACTIVITIES OF COMMERCIAL BANKS},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Maksudov Zuxriddin Ziyovitdinovich
AU  - “Asaka bank”ATB Namangan BXM
TI  - THE SIGNIFICANCE OF THE KPI SYSTEM IN IMPROVING THE EFFICIENCY OF PERSONNEL MANAGEMENT IN THE ACTIVITIES OF COMMERCIAL BANKS
JO  - Marketing
PY  - 2026
IS  - 1
ER  -