Marketing № 1 (2026)

IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE

Mirzajonova Maftunaxon Jaxongir qizi

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Аннотатсия

This article focuses on examining the impact of branding strategy on the bank image in enhancing the competitiveness of commercial banks. During the study, key components of a bank brand —namely, brand recognition, brand image, perceived quality, and brand loyalty —were analyzed. The findings indicate that an effective branding strategy significantly improves a bankʼs competitiveness by strengthening customer trust, expanding market share, and enhancing financial performance. A conceptual model illustrating t he relationship between branding strategy and bank competitiveness has been developed. № 1 -SON YANVA R, 202 6-YIL 356

branding strategybank imagecompetitivenesscustomer trustbrand valuefinancial servicesdigital bankingстратегия брендингаимидж банкаконкурентоспособность

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Иқтибос гирифтан

APA 7 
Mirzajonova Maftunaxon Jaxongir qizi (2026). IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE. Marketing, (1).
GOST R 7.0.5 
Mirzajonova Maftunaxon Jaxongir qizi IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE // Marketing. 2026. № 1.
BibTeX 
@article{qizi2026,
  author  = {Mirzajonova Maftunaxon Jaxongir qizi},
  title   = {IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Mirzajonova Maftunaxon Jaxongir qizi
TI  - IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE
JO  - Marketing
PY  - 2026
IS  - 1
ER  -