Marketing Issue 1 (2026)

DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT

Normurodova Zebo Eshmaxmatovna, Ergashov Abdullo Ramazon oʻgʻli

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Abstract

This article explores the role of digital marketing in modern society, with a focus on its influence on youth. The widespread availability of the internet and technology has increased digital literacy and fostered innovative thinking among young people. The article presents successful case studies of digital marketing campaigns and analyzes both the opportunities and challenges of the sector, particularly in the context of Uzbekistan. It also outlines future prospects and provides recommendations for empowe ring youth through digital marketing. № 1 -SON YANVA R, 202 6-YIL 102

digital marketingyouthdigital literacysocial mediaartificial intelligencebig datavirtual and augmented realitypersonal brandingentrepreneurshipethical marketing

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Cite

APA 7 
Normurodova Zebo Eshmaxmatovna & Ergashov Abdullo Ramazon oʻgʻli (2026). DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT. Marketing, (1).
GOST R 7.0.5 
Normurodova Zebo Eshmaxmatovna, Ergashov Abdullo Ramazon oʻgʻli DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT // Marketing. 2026. № 1.
BibTeX 
@article{eshmaxmatovna2026,
  author  = {Normurodova Zebo Eshmaxmatovna and Ergashov Abdullo Ramazon oʻgʻli},
  title   = {DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Normurodova Zebo Eshmaxmatovna
AU  - Ergashov Abdullo Ramazon oʻgʻli
TI  - DEVELOPMENT OF DIGITAL MARKETING IN THE YOUTH SEGMENT
JO  - Marketing
PY  - 2026
IS  - 1
ER  -