Marketing Issue 1 (2026)

IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY

Ortiqxo‘jayeva Yulduz Azatovna

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Abstract

This article investigates the issues of improving strategic management mechanisms for innovative activity in the construction industry. The study highlights the role of strategic planning, digital transformation, investment approaches, and modern managemen t methods in ensuring the innovative development of construction enterprises. Special attention is given to enhancing the competitiveness of the construction sector, increasing production efficiency, and forming sustainable development factors through inno vation implementation.

construction industryinnovative activitystrategic managementmanagement mechanismsdigital transformationinvestmentscompetitivenesssustainable development. № 1 -SON YANVA R202 6-YIL 421строительная отрасль

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Cite

APA 7 
Ortiqxo‘jayeva Yulduz Azatovna (2026). IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY. Marketing, (1).
GOST R 7.0.5 
Ortiqxo‘jayeva Yulduz Azatovna IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY // Marketing. 2026. № 1.
BibTeX 
@article{azatovna2026,
  author  = {Ortiqxo‘jayeva Yulduz Azatovna},
  title   = {IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Ortiqxo‘jayeva Yulduz Azatovna
TI  - IMPROVEMENT OF STRATEGIC MANAGEMENT MECHANISMS OF INNOVATIVE ACTIVITY IN THE CONSTRUCTION INDUSTRY
JO  - Marketing
PY  - 2026
IS  - 1
ER  -