Marketing № 1 (2026)

IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES

Temirova Sevara Baxodirovna

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Аннотация

This article examines ways to increase customer loyalty in the banking sector by improving mechanisms for regulating customer relationships based on marketing principles. The study applies an integrated approach grounded in relationship marketing theory, t he trust –loyalty model, and customer relationship management (CRM) systems. Digital transformation and personalized services have contributed to an increase in customer retention levels.

customer loyaltyrelationship marketingbanking sectorCRMtrustdigital transformationcustomer retentionNet Promoter Scoreлояльность клиентовмаркетинг взаимоотношений

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APA 7 
Temirova Sevara Baxodirovna (2026). IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES. Marketing, (1).
GOST R 7.0.5 
Temirova Sevara Baxodirovna IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES // Marketing. 2026. № 1.
BibTeX 
@article{baxodirovna2026,
  author  = {Temirova Sevara Baxodirovna},
  title   = {IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Temirova Sevara Baxodirovna
TI  - IMPROVEMENT OF CUSTOMER AND BANK RELATIONSHIP REGULATION MECHANISM BASED ON MARKETING PRINCIPLES
JO  - Marketing
PY  - 2026
IS  - 1
ER  -