Marketing Issue 1 (2026)

EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT

Xudayberganov Dilshod Tuxtabayevich, Abu Rayhon Beruniy nomidagi, Yuldasheva Zuhrajon Urazboy qizi, Abu Rayhon Beruniy nomidagi

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Abstract

In this article, consumer brand loyalty and its economic impact on company revenue are analyzed. The process of brand loyalty formation and the main factors influencing it are described. In the course of the study, it is shown that revenue stability is ens ured through loyal customersʼ tendency toward repeat purchases. The importance of marketing strategies in increasing brand loyalty is revealed. It is substantiated that № 1 -SON YANVA R, 202 6-YIL 524 retaining existing customers is more effective than attracting new ones. Practical recommendations aimed at improving company performance are developed.

brandconsumerbrand loyaltycompetitionrevenuecompanyimpactproductбрендпотребитель

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Cite

APA 7 
Xudayberganov Dilshod Tuxtabayevich, Abu Rayhon Beruniy nomidagi, Yuldasheva Zuhrajon Urazboy qizi & Abu Rayhon Beruniy nomidagi (2026). EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT. Marketing, (1).
GOST R 7.0.5 
Xudayberganov Dilshod Tuxtabayevich, Abu Rayhon Beruniy nomidagi, Yuldasheva Zuhrajon Urazboy qizi, Abu Rayhon Beruniy nomidagi EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT // Marketing. 2026. № 1.
BibTeX 
@article{tuxtabayevich2026,
  author  = {Xudayberganov Dilshod Tuxtabayevich and Abu Rayhon Beruniy nomidagi and Yuldasheva Zuhrajon Urazboy qizi and Abu Rayhon Beruniy nomidagi},
  title   = {EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT},
  journal = {Marketing},
  year    = {2026},
  number  = {1}
}
RIS 
TY  - JOUR
AU  - Xudayberganov Dilshod Tuxtabayevich
AU  - Abu Rayhon Beruniy nomidagi
AU  - Yuldasheva Zuhrajon Urazboy qizi
AU  - Abu Rayhon Beruniy nomidagi
TI  - EVALUATION OF CONSUMER BRAND LOYALTY AND ITS IMPACT ON BUSINESS PROFIT
JO  - Marketing
PY  - 2026
IS  - 1
ER  -