Хорижий лингвистика ва лингводидактика Volume 4 Issue 4 (2026) · pp. 239-244

LEXICAL AND STYLISTIC FEATURES OF FASHION DISCOURSE IN ENGLISH MAGAZINE ARTICLES

Jumaboyeva, Dildora, Sadikova, Sevinch, Джумабоева, Дилдора, Садикова, Севинч, Jumaboyeva, Dildora, Sadikova, Sevinch

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Abstract

This article explores the lexical and stylistic features of fashion discourse in English magazine articles. The study focuses on identifying specific linguistic elements characteristic of fashion texts, including terminology, neologisms, metaphorical expressions, and stylistic devices typical of advertising language. Special attention is given to the use of expressive and evaluative language that enhances emotional impact and reader engagement. Furthermore, the communicative and pragmatic aspects of fashion discourse are examined to reveal how language influences readers’ perceptions and attitudes. The findings contribute to a deeper understanding of the linguistic nature of fashion discourse and its functional role in modern media.

fashion discourse, lexical features, stylistic devices, neologisms, metaphor, advertising language, expressiveness, pragmatics.

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Cite

APA 7 
Jumaboyeva, Dildora, Sadikova, Sevinch, Джумабоева, Дилдора, Садикова, Севинч, Jumaboyeva, Dildora & Sadikova, Sevinch (2026). LEXICAL AND STYLISTIC FEATURES OF FASHION DISCOURSE IN ENGLISH MAGAZINE ARTICLES. Хорижий лингвистика ва лингводидактика, 4(4), 239-244.
GOST R 7.0.5 
Jumaboyeva, Dildora, Sadikova, Sevinch, Джумабоева, Дилдора, Садикова, Севинч, Jumaboyeva, Dildora, Sadikova, Sevinch LEXICAL AND STYLISTIC FEATURES OF FASHION DISCOURSE IN ENGLISH MAGAZINE ARTICLES // Хорижий лингвистика ва лингводидактика. 2026. Т. 4. № 4. С. 239-244.
BibTeX 
@article{dildora2026,
  author  = {Jumaboyeva, Dildora and Sadikova, Sevinch and Джумабоева, Дилдора and Садикова, Севинч and Jumaboyeva, Dildora and Sadikova, Sevinch},
  title   = {LEXICAL AND STYLISTIC FEATURES OF FASHION DISCOURSE IN ENGLISH MAGAZINE ARTICLES},
  journal = {Хорижий лингвистика ва лингводидактика},
  year    = {2026},
  volume  = {4},
  number  = {4},
  pages   = {239-244}
}
RIS 
TY  - JOUR
AU  - Jumaboyeva, Dildora
AU  - Sadikova, Sevinch
AU  - Джумабоева, Дилдора
AU  - Садикова, Севинч
AU  - Jumaboyeva, Dildora
AU  - Sadikova, Sevinch
TI  - LEXICAL AND STYLISTIC FEATURES OF FASHION DISCOURSE IN ENGLISH MAGAZINE ARTICLES
JO  - Хорижий лингвистика ва лингводидактика
PY  - 2026
VL  - 4
IS  - 4
SP  - 239
EP  - 244
ER  -