Marketing Issue 9 (2024) · pp. 59-68
RAQAMLI IQTISODIYOT VA TIBBIY XIZMATLARDA RAQAMLI TEXNOLOGIYALARDAN FOYDALANISHNING XUSUSIYATLARI
Parpieva, Malika Muxamadjonovna
Abstract
The article highlights the effectiveness of using digital technologies in the digital economy and marketing of medical services. It focuses on the study of customer (patient) trends in the healthcare system, especially in the medical services market, to improve service quality through increased competition. The article presents methods applicable to the analysis of each trend.
Raqamli iqtisodiyot, tibbiyot xizmatlari, sogʻliqni saqlash, tibbiyot tizimi, marketing, “mijoz yoʻli”, mijoz “moyilligi”, “real klinik tajriba”, “bemorning istiqboli”, NPS va CSI indekslari, TDABS, raqamli texnologiyalar, samaradorlik.Цифровая экономика, медицинские услуги, здравоохранение, медицинская система, маркетинг, «путешествие клиента», «склонность пациента», «реальный клинический опыт», «перспектива пациента», индексы NPS и CSI, TDABS, цифровые технологии, эффективность.digital economy, medical services, healthcare, medical system, marketing, "customer journey," "patient propensity," "real clinical experience," "patient perspective," NPS and CSI indices, TDABS, digital technologies, efficiency.
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