Marketing № 9 (2024) · Саҳифаҳои 69-81
OZIQ-OVQAT MAHSULOTLARINI QAYTA ISHLASH KORXONALARIDA YASHIL MARKETING KONSEPSIYASIDAN FOYDALANISHNING USLUBIY ASOSLARI
Po'latova, Shahnoza Abdirashitovna
Аннотатсия
This article covers the content of the green marketing concept, the stages of development of the green marketing concept, the main components of green marketing, the principles of the green marketing concept, the methodological aspects of using the green marketing concept in food processing enterprises, the impact of green certification and environmental labeling on marketing efficiency, as well as the methodology for assessing the impact of green certification and environmental labeling on the effectiveness of the enterprise's marketing activities. WWW.MARKETINGJOURNAL.UZ 69 Marketing jurnali 2024-yil, nayabr. №9-son
yashil marketing konsepsiyasi, ekologik masʼuliyat, barqaror rivojlanish va ijtimoiy masʼuliyat, “yashil sertifikat”lar, “ekologik markirovkalash”, isteʼmolchilarning ishonch darajasi, isteʼmolchilarni qayta sotib olish koʻrsatkichi.концепция зеленого маркетинга, экологическая ответственность, устойчивое развитие и социальная ответственность, «зеленые сертификаты», «экомаркировка», уровень доверия потребителей, индекс потребительских выкупов.green marketing concept, environmental responsibility, sustainable development and social responsibility, “green certificates”, “eco-labeling”, consumer confidence level, consumer repurchase rate.
Манбаи метамаълумот: бойгонии OAI-PMH-и маҷалла · Sindex матни пурраро нигоҳ намедорад, ба манбаъ пайванд медиҳад.