Marketing Issue 9 (2024) · pp. 82-88
O'ZBEKISTONDA SPORT TASHKILOTLARINI MOLIYALASHTIRISH MEXANIZMINI TAKOMILLASHTIRISH YO'LLARI
Xolmuratov, Oybek Tursunmurotovich
Abstract
The article analyzes ways to improve the mechanisms for financing sports organizations in Uzbekistan. Based on international experience, opportunities for developing public-private partnerships, attracting sponsorship, and utilizing digital technologies are explored. Key words: sports organizations, financing, public-private partnership, sponsorship, digital technologies, diversification, investment, grants, economic development, international experience.
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