Marketing Issue 9 (2024) · pp. 148-154
KENG TARQATISH STRATEGIYALARI
Turdiyev, Abdullo Sagdullayevich
Abstract
This article analyzes the key principles of viral marketing and its application on social media platforms. Through widespread content distribution, brands can attract audience attention and achieve high efficiency. The article explores the critical factors of viral marketing, the mechanisms of network spread, and strategic planning methods.
вирусный маркетинг, социальные сети, контент, сетевой эффект, аудиторияviral marketing, social networks, content, network effect, audience
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