Marketing Issue 9 (2024) · pp. 299-304
TURIZM SOHASINI RAQAMLASHTIRISHNING AFZALLIKLARI
Berdiyorov, Baxtiyor Sodikovich
Abstract
Although the tourism sector of Uzbekistan has great potential, there are a number of problems that hinder its effective development. In particular, the insufficient organization of marketing activities to provide tourists with complete information about the tourism potential, the widespread promotion of cultural heritage sites and pilgrimage tourism have a negative impact on the development of the tourism sector. WWW.MARKETINGJOURNAL.UZ 299 Marketing jurnali 2024-yil, nayabr. №9-son The digitalization of the tourism sector is an important step towards improving the economic and organizational and legal conditions in this area, increasing efficiency, and developing domestic and international tourism. Accordingly, this article develops proposals and recommendations for the use of digital marketing tools in Uzbek tourism.
eksport, iqtisodiyot, tibbiyot, ziyorat, turizm, marketing, menejment, tur, investitsiya, ustuvorlik, salohiyat, turist, urf-odat, anʼanalar, milliy qadriyat.экспорт, экономика, медицина, паломничество, туризм, маркетинг, менеджмент, тур, инвестиции, приоритет, потенциал, турист, традиция, традиция, национальная ценность.export, economy, medicine, pilgrimage, tourism, marketing, management, tour, investment, priority, potential, tourist, customs, traditions, national value.
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