Marketing 9-san (2024) · 360-368-betler
TIKUV-TRIKOTAJ KORXONASI BRENDINI RIVOJLANTIRISH STRATEGIYASI
Maxmudov, Tohirjon Olimjonovich
Annotaciya
This article analyzes the creation of national brands and the enhancement of their competitiveness in the international market, the application of innovative technologies and design developments in Uzbekistan's sewing and knitting enterprises, and the conditions created for producing products that meet the standards of international brands. Additionally, it examines the process of developing a branding strategy, the stages of brand creation, and the role in ensuring the success of the "Fratella case" brand.
tikuv-trikotaj sanoati, milliy brend, brending strategiyasi, bozor, raqobatbardoshlik, innovatsion texnologiyalar, mahsulot jozibadorligi, marketing strategiyasi, iqtisodiy rivojlanish.швейно-трикотажная промышленность, национальный бренд, стратегия брендинга, рынок, конкурентоспособность, инновационные технологии, привлекательность продукции, маркетинговая стратегия, экономическое развитие.sewing and knitting industry, national brand, branding strategy, market, competitiveness, innovative technologies, product attractiveness, marketing strategy, economic development. WWW.MARKETINGJOURNAL.UZ 360 Marketing jurnali 2024-yil, nayabr. №9-son
Metadata derekkózi: jurnal OAI-PMH arxivi · Sindex tolıq mátindi saqlamaydı, derekkózge silteme beredi.