Marketing № 1 (2025) · Саҳифаҳои 29-35
COMPARATIVE PERFORMANCE ANALYSIS OF UZBEKISTAN'S AUTOMOBILE SECTOR: UTILIZING BENCHMARKING FOR ENHANCED COMPETITIVENESS
Abdurashidova Nigora Alisherovna
Аннотатсия
This paper conducts a strategic benchmarking analysis of the Uzbekistan automobile industry to assess operational efficiency and performance metrics crucial for gaining a competitive advantage. The study focuses on understanding the industry's current state, identifying key performance indicators (KPIs), and evaluating these metrics against global standards. By benchmarking against leading automotive industries, the research aims to provide valuable insights and recommendations for enhancing competitiveness. Using a mixed-methods approach, data was collected from primary and secondary sources, including interviews with industry experts, analysis of financial reports, and a review of industry publications.
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