Marketing (2025) · pp. 472-475

THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET

Abbos Ruzmamatov

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Abstract

This study examines how social media influencers affect consumer buying behavior in the electronics market. It focuses on three main influencer attributes — credibility, attractiveness, and expertise — that shape trust and purchase intention. The findings highlight that social media acts as a key driver of decision-making in the digital economy.

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Cite

APA 7 
Abbos Ruzmamatov (2025). THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET. Marketing, 472-475.
GOST R 7.0.5 
Abbos Ruzmamatov THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET // Marketing. 2025. С. 472-475.
BibTeX 
@article{ruzmamatov2025,
  author  = {Abbos Ruzmamatov},
  title   = {THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET},
  journal = {Marketing},
  year    = {2025},
  pages   = {472-475}
}
RIS 
TY  - JOUR
AU  - Abbos Ruzmamatov
TI  - THE ROLE OF SOCIAL MEDIA INFLUENCERS IN SHAPING CONSUMER BUYING BEHAVIOR IN THE ELECTRONICS MARKET
JO  - Marketing
PY  - 2025
SP  - 472
EP  - 475
ER  -