Marketing Issue 5 (2024) · pp. 23-29

THE EVOLUTION OF GLOBAL E-COMMERCE AND DISTINCTIVE ASPECTS OF DIGITAL PLATFORM

Sultanova Gavkhar Karimovna, Sodikova Dilafruz

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Abstract

This article examines the transformative evolution of global e-commerce, driven by technological advancements and shifting consumer behaviors. It emphasizes the critical role of sophisticated digital platforms in reshaping online commerce, highlighting key trends and features that facilitate these changes. The study also explores the impact of e-commerce on global marketing strategies and traces significant milestones in online shopping, underscoring the competitive dynamics between digital platforms and traditional businesses.

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Cite

APA 7 
Sultanova Gavkhar Karimovna & Sodikova Dilafruz (2024). THE EVOLUTION OF GLOBAL E-COMMERCE AND DISTINCTIVE ASPECTS OF DIGITAL PLATFORM. Marketing, (5), 23-29.
GOST R 7.0.5 
Sultanova Gavkhar Karimovna, Sodikova Dilafruz THE EVOLUTION OF GLOBAL E-COMMERCE AND DISTINCTIVE ASPECTS OF DIGITAL PLATFORM // Marketing. 2024. № 5. С. 23-29.
BibTeX 
@article{karimovna2024,
  author  = {Sultanova Gavkhar Karimovna and Sodikova Dilafruz},
  title   = {THE EVOLUTION OF GLOBAL E-COMMERCE AND DISTINCTIVE ASPECTS OF DIGITAL PLATFORM},
  journal = {Marketing},
  year    = {2024},
  number  = {5},
  pages   = {23-29}
}
RIS 
TY  - JOUR
AU  - Sultanova Gavkhar Karimovna
AU  - Sodikova Dilafruz
TI  - THE EVOLUTION OF GLOBAL E-COMMERCE AND DISTINCTIVE ASPECTS OF DIGITAL PLATFORM
JO  - Marketing
PY  - 2024
IS  - 5
SP  - 23
EP  - 29
ER  -