Хорижий лингвистика ва лингводидактика Volume 3 (2025)
DEVELOPING TOURISM THROUGH VIRTUAL AND AUGMENTED REALITY TECHNOLOGIES
Kholboyeva, Guzal, Холбоева, Гузал, Xolboyeva, Guzal
Abstract
The thesis analyzes the use of Virtual Reality (VR) and Augmented Reality (AR) technologies in tourismdevelopment, focusing on Uzbekistan’s potential. It discusses how immersive technologies enhance marketing, visitorengagement, and sustainability. Despite infrastructural and professional challenges, Uzbekistan’s cultural heritage anddigital strategy create favorable conditions for VR/AR implementation.
virtual reality, augmented reality, tourism, Uzbekistan, digital transformation, sustainability.
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