Хорижий лингвистика ва лингводидактика Volume 3 (2025)
DIGITAL SECURITY AND CYBER THREAT FACTORS IN THE TOURISM INDUSTRY
Rakhmatullaeva, Guzal, Рахматуллаева, Гузаль, Raxmatullayeva, Guzal
Abstract
The thesis analyzes the use of Virtual Reality (VR) and Augmented Reality (AR) technologies in tourismdevelopment, focusing on Uzbekistan’s potential. It discusses how immersive technologies enhance marketing, visitorengagement, and sustainability. Despite infrastructural and professional challenges, Uzbekistan’s cultural heritage anddigital strategy create favorable conditions for VR/AR implementation.
virtual reality, augmented reality, tourism, Uzbekistan, digital transformation, sustainability.
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