Хорижий лингвистика ва лингводидактика Volume 3 (2025)
BENCHMARKING IN THE AUTOMOTIVE INDUSTRY: STRATEGIES FOR SUSTAINABLE COMPETITIVENESS
Muzafarova, Luiza, Музафарова, Луиза, Muzafarova, Luiza
Abstract
This article analyzes the experience of using benchmarking to increase the competitiveness of enterprisesin the automotive industry, the implementation of benchmarking projects by the largest automotive corporations in theworld. Benchmarking, seen as a competitive analysis tool, will take the company to the next level. The use of otherachievements will allow you to master successful experience in optimizing your business processes, will allow you tolearn from other people's mistakes
Benchmarking, automotive industry, competitiveness, international marketing, corporation
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